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Bitmovin expands encoding to analytics, talks fuboTV upgrade

Analytics technologies are cropping up as an inherent component of more and more business verticals across the video ecosystem, from content security to the network itself, so naturally the encoding players are expanding in this area too. Analytics and encoding/transcoding are two areas that will define the future of video, and such is their importance that service providers themselves are mounting a challenge to vendors with in-house R&D teams. A company relatively new to the game is US encoding start-up Bitmovin, founded in 2013, which picked up a big deal at sports streaming service fuboTV just before the new year, and the company explained to Faultline Online Reporter how its business has rapidly evolved from software encoding to advanced analytics…

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