Close
Close

Published

Google’s NAB message – “We’re so traditional in content, really”

Google’s almost immediate response to the discovery that some advertisers had advertised right next to hate speech content, was to promise the world it would eliminate advertising from low volume video, add an AI system to make sure can’t happen, and reach out to conventional technology in the form of comScore brand safety reporting. It felt it needed to re-engender trust in its advertising and who better to partner with than a company which works primarily with non-digital advertising. Actually, Nielsen would have been better because comScore is rather big in digital. It has some more such moves up its sleeve this week in the run up to NAB, for instance signing with Nielsen to allow it access to impression…

Close