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HBO Go beyond fashionably late to LatAm SVoD party

HBO announced the expansion of its HBO Go streaming service across Latin America and the Caribbean recently, a move which marks a bizarrely late entrance to the Latin American SVoD party. Yet it is one that the US network has been forced to make as the rapid growth of SVoD services in the region is gradually eating away at traditional TV, even while the pay TV market there is still growing. HBO Go Latin America is now available as a standalone subscription service in 17 new countries on iOS, Android, Chromecast, Apple TV and Xbox. However, the launch has excluded Brazil, the largest market in Latin America. The fact that HBO is the best part of 7 years behind Netflix,…

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