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HEVC Advance shifts position once again – not much market response

When it comes to a story about HEVC and one of the patent pools, unless it is an action that is going to break the licensing deadlock and get everyone in agreement, the tendency is for your eyes to glaze and not take in the details. The details of the announcement this week are that HEVC Advance, one of the three main licensing pools to suggest you buy a license from them for all your HEVC patents, has eliminated subscription and title by title content distribution from its patent license. This is about the 4th adjustment to its licensing terms since it came into being in 2015. Essentially it has now cut out streaming and pay TV services, and in…

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