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iflix eyes a lead on Viu with MENA expansion plan

South East Asian OTT video provider iflix has announced its expansion to 8 new countries in the Middle East and North Africa (MENA) region – a strategy which is likely being driven by recent investor Sky, to grab a foothold in emerging markets before rival services such as Viu and Netflix can make their mark. iflix was founded in Malaysia in 2014 and only started trading in May 2015, but landed a $45 million investment from Sky in March the following year, for a significant but undisclosed shareholding. In the process, Sky bought out $2.5 million of shares from existing unnamed shareholders, adding to iflix’s first round of investment of $30 million in April 2015, led by Catcha Group and…

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