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Linear overtakes VoD as fastest growing paid OTT segment

Linear is now the fastest growing pay OTT sector, especially outside the US where the SVoD brigade still dominate in terms of subscriptions at least. But the bigger picture is that OTT is spreading out across different revenue and business models while the distinction between on demand and linear is fading. It makes little sense to segment the pay OTT market into two boxes one marked SVoD and the other subscription linear, or SLIN, as one of our analyst peers has done. The problem with SLIN is that it is really little more than “not Netflix” since its definition seems to include just about everybody else of any standing, save perhaps for HBO Now. Netflix has gone out of its…

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