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Mobile ad-blocking was an Asian trend, until Google U-turned

“Mobile-ad blocking remains an Asian phenomenon” is the reassuring consensus from GlobalWebIndex’s (GWI) State of Mobile Ad-Blocking Q2 2017 report, claiming that mobile versions of ad-blocking software have notable limitations when compared with their desktop cousins – limitations it says are holding back a mobile-ad blocking boom in the US. This is clearly a distraction from the truth that the use of ad-blocking software in general is rising at a rapid rate in the US, with the exception of tablets which are heading towards extinction. The methodology seems to forget that smartphones are the de facto devices for browsing and viewing video in Asian markets, whereas laptops and PCs remain the go to source in the US. GWI’s data found…

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