European entertainment heavyweight RTL Group can soon begin flaunting the ad tech force at its fingertips, as the merger of SpotX and Smartclip completed this week. What makes the merger more interesting is the knowledge of RTL recently terminating its ad tech contract with OTT technology vendor Ooyala, suggesting the new outfit will first be tasked with overhauling RTL’s in-house advertising systems, before expanding the SpotX brand to broadcasters across Europe. The platform is initially being deployed at German commercial broadcaster Mediungruppe RTL Deutschland in March, supplying an all-in-one ad serving and programmatic platform for reaching various connected screens. Through RTL and Smartclip, SpotX has reportedly expanded its footprint by 40% outside of the US – but the European advertising…