Sky’s invasion of the Swiss pay TV market now looks complete with the launch of its Sky Show streaming SVoD service pitched directly against Netflix. It is a rare case of a legacy pay TV operator coming at Netflix in a new territory by competing using OTT only. Sky has no DTH service in Switzerland, although some of its channels are available as subscription options over IPTV or cable through Teleclub, the pay TV subsidiary of incumbent telco Swisscom, as well as in packages delivered to Sky-branded set tops or CI Plus modules. None of these include on-demand content via services such as Sky Go or Sky Select, since Sky does not own the appropriate rights there. Costing CHF14.90 ($15.84)…