SPB TV, a Swiss provider of OTT, IPTV and mobile TV services, presented a large scale OTT survey at IBC this year, with bad news for non-targeted advertisements and findings that support trends of mobile devices running away with the majority of online video traffic. Of the 60,000 respondents, 39% said they found ads used in online TV or video services ‘Annoying’, which is unsurprising, however, 28% answered dramatically with ‘Very disturbing; won’t use the service’. Despite only 9% of viewers finding ads ‘Sometimes useful and interesting’, the report says this is a positive trend, with viewers starting to see ads as more useful and slightly less annoying. SPB’s survey findings showed that 74% of respondents proposed letting viewers choose…