Our deals tracking database shows that deals involving software for recommendation, personalization and discovery were among the most plentiful of 2015 – and of these, Rovi racked up the most deals of the year. Last year was awash with studies and reports claiming that viewers are growing increasingly frustrated at not being able to find any good content to watch – with the key takeaway being that consumers feel that recommendation features are simply not smart or personal enough. Having said this, pay TV providers, pure OTT services, vendors, and TV manufacturers have all been involved in deals to bolster their recommendation systems, building systems using features such as Rovi’s popular entertainment discovery patent portfolio. To date it is the…