Getting into the mind of Steve Jobs isn’t all that simple, and sometimes you just have to wait until he tells you what went through his mind in order to explain the latest Apple phenomena. But the picture around Apple TV is starting to clear with some rumors and snippets revealed this week. The first is a rumor only, that iTunes will soon launch a film rental site. Now that’s interesting for Oh so many reasons. The first is that Jobs has always said that the way to introduce new media to existing entertainment is to allow for, and potentially copy, the way that people used that entertainment in the past. Music was purchased in singles, in albums and on…