Telecom Italia has launched its first quadruple play bundles which it is calling Unica, offering three separate bundles of mobile voice, fixed IP voice, unlimited internet access and IPTV around its Alice Home IPTV services, offering 100 TV channels and 3000 VoD titles, in packages that bundle either 30, 60 or 90 minutes of mobile voice into services costing €3 ($4.25), €4 ($5.66) or €5 ($7) per day.
Telecom Italia had been set, a year ago, on the path to sell off its mobile subsidiary Telecom Italia Mobile, but changed its mind after Italian government intervention, at a time when operators the world over were looking to benefit from quadruple play services.
The €3 a day deal, just over €78 a month ($110) has an up front charge of €99, presumably for either the handset or the TV set top, and includes unlimited home calling within Italy, 30 minutes a day of mobile, internet and TV, but customers will continue getting separate invoices for each of the services.
The fixed home calling plan comes in the form of a Wi-Fi based home base station attached to a wireless router, using a dual mode Nokia E65 handset, which will revert back to the 3G network when outside the reach of the home.