Nokia is leveraging Enpocket’s analytics technology to optimize campaigns, improve conversions and measure campaign performance across the network.
At the time of the Enpocket acquisition, Nokia’s CTO Tera Ojanper’ described it as “a game-changing move to bring the reach and depth of Nokia to organize the market across the world, and make it easier for an ecosystem to develop.”
The Nokia mobile ad network currently includes 70 leading publishers and operators as well as Nokia media properties. AccuWeather, Discovery, Hearst, Reuters and Sprint are part of the global mobile ad network of top tier publishers.
The network lets advertisers place ads on high quality and brand-safe publisher and operator mobile Web pages, as well as Nokia properties, representing a global reach of over 100 million mobile consumers.
Nokia said the ad network’s wide reach of the most desirable mobile audience is yielding click-through rates averaging 10% in certain channels, which is said to be the highest response rate in the industry.
‘Nokia is building upon an unrivaled understanding of the mobile consumer, our relationships with blue chip publishers and top tier operators, and a legacy of campaign optimization through analytics to create a high-performing solution for advertisers,’ said Nokia Interactive VP and chief Mike Baker. ‘The biggest brands in the world trust us with their mobile advertising because they know the Nokia Media Network enables them to reach the largest, highest quality audience on mobile and provides the best ROI.’