US research Parks Associates has come up with an exceedingly optimistic view of global consumer electronics sales to 2012, saying it will rise from about $270 million now to over $400 million.
The research includes projections for home networks, HDTVs, Blu-ray players, and services such as residential broadband, mobile telephony, and digital TV.
The report entitled Digital Living Forecast Worldbook, comes as a result of multiple product and service forecasts combined into one at Parks.
Parks insists, and we don’t necessarily disagree with them, that there is huge potential growth which will come despite any recession.
Kurt Scherf VP and principal analyst at Parks says ‘Our forecasts are based on the latest global consumer data, providing comparative consumer sentiment from one region to another. They highlight specific growth areas that may be more resistant to economic slowdowns.’