Hulu has a message for users eagerly awaiting its subscription service so they can cut the cord: patience is a virtue. Last month, the Los Angeles Times said Hulu was set to roll out a subscription service “as soon as May 24.” That’s now past.
All Things Digital said its sources won’t confirm a date, leaving it to believe that the final details aren’t yet in place. Our broadcaster sources would only say of the May 24 date, “No not then, not yet at least. If I told you a planned launch date, I’d be lying to you, but we do have a [launch] window.”
A few things do seem to be set though:
– News Corp and Disney are looking to welcome Comcast as their new partner when it acquires NBC Universal.
– It’ll charge $10 per month for access to the deep catalog, though getting some new content the day after its TV broadcast could raise the price to $12 to $15.
– The iPad is a big goal, bigger than a subscription model on the PC.
– Allowing TV-centered services or STB-based services that get content to the TV is on everyone’s mind and on the agenda.
A broadcast industry source added this claim. “You can’t know what all we’ll show, no one does. You’ll be surprised by some of it. It’ll be revolutionary.”