ASUS used Computex this week to almost completely re-invent its product line, launching a Windows based counter attack on the iPad, on home servers and fashion notebook, as well as specialized gaming PCs.
The Eee Tablet is supposed to pose problems for the Apple iPad, sporting a hi-resolution 8 inch LCD screen, a 10 hour battery life, which the company says is the most sensitive note-taking device ever, with built-in notepad templates so users can make text annotations on-the-fly and then store, sort, tag and organize them.
The device comes with its own 2 megapixel camera, putting right a fault that many analysts felt weakened the iPad, and the company suggests that one use is to take images of presentation slides and then add your own notes ‘ so a heavy enterprise spin.
The Eee Tablet can be synced with a PC or notebook via USB or Micro SD ports, and the Tablet can be used as an ebook reader and ASUS points out that it has lag-free page turns taking just 0.1 seconds, even faster than traditional e-readers.
But it also comes in two others sizes, 10 inches (Eee pad EP101TC) and 12 inches (Eee pad EP121) with the top end powered by an Intel Core Duo processor and running Windows 7 Home Premium, which offers multi-tasking and supports video conferencing. And yet still it goes for 10 hours on one battery. The 10 inch EP101 is 12.1mm thick and weighs 675g, running Windows Embedded Compact 7.
The Taiwanese company also launched its next generation Eee PC range offering fast USB 3.0 technology and 500GB online storage and 14 hours of battery life thanks to what it calls its Super Hybrid Engine technology. It showed off and ultra-slim Eee PC 1018P, as well as the 1015 and Eee PC 1016P ranges and said that it was planning its own on line App Store powered by the Intel AppUp Center, and this will be preinstalled in all ASUS Eee PC models running with Intel Atom CPUs.
ASUS also added a 24 inch top end touch screen range, and the Lamborghini series co-branded with the famous car company offering NVIDIA ION graphics, 512MB VRAM Band and Olufsen, called the VX6.
Finally it launched the ASUS Home Server TS Mini with automatic back-ups from up to 10 home computers, an extra 500GB of multimedia storage space online and a batch of gaming notebooks.