This is the day that Apple lost the war for Over The Top content, not only in America, but globally. The winner can’t yet be announced, but this was the shot that Apple had to get it right, and to us it’s bungled it. We got the same story from Apple, Amazon and Sony all at the same time and a similar one from Google. And while Apple got all the plaudits US consumers are not easily taken in. Despite that Apple fan boys will go on and on about this product, which is the third generation of Apple TV, in our view likely to be a dud. That’s pretty much the opposite of how the US centric, Apple loving…