The most penetrated pay TV country in Europe continues to be France, and it will surge ahead in the next five years as its transitions into a market with over100% pay TV penetration, with many homes having more than one subscription service.
That’s just one of hundreds of conclusions reached by the new pay TV report from the Faultline team called ‘Pay TV in Europe 2010 /2014 – The Calm Before the Storm.’ Go to www.rethinkresearch.biz/paytv to order an executive summary of this report.
The report describes the battle in every country in Europe, operator by operator and shows how France, and one or two hotspots like Romania and Poland are already hyper competitive, while the rest of Europe prepares for battle with infrastructure investment and content acquisition. Once Europe’s cable operators have filled out a fully digital broadband infrastructure the battle royal will commence ‘ a three way fight between satellite, cable and IPTV to the death or at least until pay TV saturation is reached across the continent and its 206 million pay TV homes.
The report takes in 26 countries and shows how IPTV and satellite are slowly growing towards parity with cable on numbers of homes ‘ by 2014 satellite operators will have just edged out cable in terms of numbers of homes, at over 55 million pay TV homes, compared to cable’s 53 million and IPTV will have reached a credible 37.3 million, growing the fastest of all three, up from just 20 million European pay TV homes today.
At current growth rates News Corp is likely to be the largest pay TV supplier with 21.4 million homes in Europe by the end of 2014, overhauling Liberty Global down to 16.4 million by then, assuming no acquisitions on either side. With Vivendi and its impressive CanalSat growing to 18.4 million, mostly on its French dominance.
Go to www.rethinkresearch.biz/paytv to order an executive summary of this report.