Content discovery engine vendor Jinni believes that social TV should be exactly what it says on the tin and be about getting people together around the TV again, watching something they all enjoy. TV’s history is rooted in family viewing of sitcoms and popular movies at a time when there was often little choice, so there were few arguments over what to watch. The fragmentation of content has had something to do with the decline in shared viewing but cultural factors compounded by the growth of single device one to one viewing have probably played a bigger role. So when people talk about social TV today they are more likely to mean lone viewing laced with social interaction via companion…