When Samsung launched its Gear VR headset, we asked the logical question: where’s the content? Well at IBC we met DJ Roller and Brad Allen from NextVR, who proudly announced their intentions to become the definitive content aggregator for VR content in mobile. From what we saw of their VR app running in Samsung’s Gear VR, we have no doubt that VR content can command a premium price – but it remains to be seen who ends up selling it to the customer. The Gear VR is a simple head set that turns the image on the Galaxy Note 4 into a stereoscopic image. Two lenses (imagine a pair of binoculars) position the viewer’s eyes at one end and the…