A constant trickle of survey results and reports is painting a clear, if unsurprising, picture of the slow demise of traditional linear viewing on televisions. Mobiles, tablets and OTT net tops are stealing market share from set tops and aerials, and the value placed in the exclusivity that content used to enjoy on TV is being eroded by OTT libraries, with the possible exception of Live Sports (see article on Sky this week). Time-shifted viewing, in particular VoD catch-up, has also diminished the perceived value of prime-time content – so why rush home to watch the latest episode of something you can watch at any time after your chores are complete? Only live content can still command a premium, but…