Thinking in straight lines about Netflix is a bit too easy

People just love the simplicity that a straight line gives to their thought processes. Nature abhors straight lines, rather like it abhors a vacuum. But straight lines are what are fuelling forecasts, out this week on Netflix, touted by US technology and finance analysts to reach 96.5 million homes by 2019. We are not saying that this is impossible, just less likely that appears the case right now. There are pros and cons. Firstly the more partners that Netflix attracts, the more customer’s it will sign up. The more customer it signs, the more partners will flock to it – or not. The very idea of our service Faultline comes from the idea that one company is mining a rich…