Wide Open West (WOW), a US cable over-builder which reaches 800,000 US homes, has chosen to use TiVo software on a third party hybrid set top which can decrypt content from both a cable and online OTT services. Colorado set top maker Evolution Digital will provide the set top hardware so this installation will not require any shipments of in-house TiVo built hardware. We initially thought that this move would add a further 800,000 homes that are able to buy TiVo service in the US, but although these homes will be able to buy TiVo service there are other parts to this deal. It is as much a way to provide search and personalization services to multiple OTT services such…