As with every major technology tradeshow, analytics and audience measurement software will be on the front line and broadcasters and operators alike will be patrolling the floors of this week’s IBC show in Amsterdam for the finest in video measurement and optimization tools. Adobe is one such company looking to grab some new customers with the launch of its latest video analytics software, which it claims has improved measurement for both content and advertisements. Analytics firms have a bumpy track record for failing to solve the problem of accurate cross platform audience measurement. This has led to broadcasters and programmers going ahead and searching for solutions elsewhere – NBCUniversal recently teamed up with TiVo to develop a cross device measurement…