Mirriad Advertising, the UK digital product placement people, have been on our doorstep for the last 4 years and we have never got around to speaking to them before. But memories of the decade old in-game advertising market, which we remember fondly, and the feeling that global OTT markets are getting larger and larger, tempted us to meet CEO Mark Popkiewicz at IBC, and although we ended up missing each other, we talked this week after the show. In a word the company seems to have gone about product placement in the OTT world in just the right way, but perhaps more importantly, at just the right time, although it has been open for business since around 2012. We both…