You have likely already heard of Icebucket, the connected TV (CTV) spoofing scam that has shaken an already fragile ad tech industry. Hiding among the murky depths of server-side ad insertion (SSAI), at its peak the operation was responsible for imitating over 3 million devices across the world, with fake “cash-out” publishers selling non-existent ad inventory. This week, a webinar was hosted by the whistleblower, global cybersecurity firm, White Ops. The key takeaway was that the wider ad tech industry needs to come together and standardize security procedures in order to keep the faith in its data. Yet it seems that some victims, namely Roku, are still in denial about what has happened, which could prove an obstacle to the…