Adding to its already broad video portfolio, Synamedia announced a new venture into ad tech just last week, following nine months of development with existing clients. With Synamedia’s existing client base of primarily tier 1 operators and broadcasters firmly entrenched within the pay TV ecosystem, this raises questions as to whether the new ad tech direction, called Iris, will force the company to cast its net wider? Faultline put this question to Scott Kewley, the company’s VP of Advanced Advertising and Data. “Tier 1 operators are natural ground for us because of the scale they offer, but we don’t think that we should limit ourselves to just that section,” he told us. OTT, specifically AVoD, is in Synamedia’s sights, although…