Disney has finally found a buyer for TrueX, an interactive ad tech firm that it has been trying to wrench from the innards of 21st Century Fox since March at the very least. The new suiter is location-based data marketing firm Gimbal, which hopes to gain a solid footing in TV. Although the price was undisclosed, reports from the Wall Street Journal suggest that it was around $100 million, which if true is quite a fall from the $200 million that 21st Century Fox paid for TrueX back in 2014. TrueX say its network has seen an 105% increase in CTV viewing in the first two quarters of 2020, fueled by locked-down audiences, but that heavily reduced price tag suggests…