We were scratching heads after reading the latest quarterly report from addressable advertising pioneer Canoe Ventures. The overall sentiment is that, despite a spluttering start, it seems MVPDs are finally firing up all engines on linear addressable, leading Canoe to do the same with its internal operations. But the numbers seem to show an industry that is still kicking its heels. Canoe has never shied away from the fact that while AVoD inventory is ready and waiting for increased advertiser demand, live linear addressable has always proved more technologically challenging. However, this report sets the tone that addressable has finally reached the critical mass needed to usher in widespread rollouts of national campaigns. Canoe notes that it has invested in…