Nielsen has been shouting from the rooftops that it has rejected an acquisition offer which has valued the measurement monolith at around $15 billion. Disheartened by the low offer, Nielsen feels the best way to pick itself up off the floor is a wholly transparent PR stunt in which the pitiful price tag is supposedly spun into a sign of strength. ‘We are better than this’ is the overriding message of Nielsen’s statements regarding the acquisition, but unfortunately no posturing can save the harsh reality of the situation – the company is valued far below its own estimations. This is hardly surprising. Watching the industry sour against Nielsen over the past two years has been a painfully linear spectacle. There…