As viewers flock to connected TV in droves, many content creators are realizing the need to have a native outpost on the relatively new medium. One vendor holding creative hands along the way is Delaware-based VlogBox, which offers full stack development for creating CTV channels and apps, as well as advertising services and audience analytics. Speaking to the company’s Director of Strategic Partnerships, Anna McMichael, we quickly learned that VlogBox regular opts to work with Roku, as it provides a hospitable OS for new CTV entrants. McMichael notes that Roku offers the best category breakdowns in its UI for better channel discovery – “we focus on the platforms that promise discoverability.” VlogBox also regularly works with Amazon Fire and Google…