We are at a crucial turning point if the media and entertainment industry wants to keep a handle on energy consumption. While the huge power drain of pay TV networks – primarily cable – is naturally phasing out amid broader consumer trends, this alone is not enough to ensure a decline in total energy consumption of video distribution and consumption. According to the latest report from Faultline’s sister research wing, Rethink TV, the rise in OTT viewing is ramping up energy demand across the industry, most notably in end-user video devices and WiFi access points (APs), but also in the supporting telecoms networks for streaming – mobile and broadband – and data centers. All these verticals are going to need…