Contrary to many of the crystal balls doing the rounds, all the evidence so far suggests that any momentum experienced by FAST in 2022 is set to flatten in the next 12 months as it is side-lined by the discount premium content that arrives with ad-supported SVoD tiers. Not only are services still facing an existential marketing crisis when it comes to their content libraries, but broader monetization and personalization problems are unlikely to be resolved in the next 12 months. We cannot deny facts – FAST viewership is increasing. One paper from Comcast Advertising back in June reported that as many as six out of every ten US households with a connected TV are now tuning into FAST services…