The run up to the 2023 NAB Show has seen a bunch of technology vendors drop press releases that are skewed towards the sports marketplace – some of them actual news, some of them simply sports-based revamps of long-standing products. With the announcements spanning most of the video workflow, from capture to ad-insertion, one could come to two different conclusions from these snippets. Either that the rapidly inflating value of live sports is causing rights holders and their supporting vendors to knuckle down on innovation, or – the more likely prospect – that vendors are re-packaging their products to get a slice of the pie. Partnerships and integrations also help give the impression of a fresh lick of paint. It’s…