Never one to shy away from regulatory difficulties, Meta has just embarked on its latest controversial venture – introducing generative AI to its ads business. The proposed technology, set to go live by the end of the year, will create sets of image-based ads on the fly for different sets of audiences. In other words, dynamic ad creative, rather than just dynamic ad placement. While the proposed tool is light on much further detail, it already looks well set to lock horns with the growing hostility surrounding generative AI among regulators. This has largely been triggered by the huge hubbub surrounding OpenAI’s generative text tool ChatGPT, which is currently being used to write everything from front-end code to cake recipes.…