Omdia has published a market forecast that claims the global FAST (free ad-supported streaming TV) market is already worth $6.3 billion, and due to reach $12 billion by 2027. The initial contention concerning Omdia’s claim is where exactly the current FAST revenues can be attributed to, given the low viewing times, low ARPUs, and plentiful competition? It is extremely telling that there are so few concrete FAST metrics available. If it was as wildly successful as the industry hype seems to suggest, someone would be screaming from the rooftops. As it stands, FAST seems akin to other buzzwords that have plagued the industry, such as blockchain and 3D TV, spewed forth from the mouths of marketers with gleeful abandon. Currently,…