Since making a huge U-turn on its failed rebrand as Firstlight Media in August 2022, Quickplay has done an impressive job of churning out partnership announcements to make sure that this time, the name sticks, as it did before the AT&T acquisition. An analyst briefing at NAB 2023 provided the perfect opportunity for Quickplay to prove that despite the recent mixed messages, it knows exactly what it does best and where it is most needed. Quickplay is looking to serve tier 1 streaming providers – a common misleading term which Paul Pastor, CBO at Quickplay, defines as “the biggest regional players in their respective local markets who are willing to spend over $1 million per year on services.” Think content…