With pay TV operators fighting to paper over the cracks of cord cutting, any add-on that can increase stickiness is worth considering. Casual gaming is one such strategy, but French cloud gaming vendor Gamestream has revealed to Faultline that its service penetrates between just 1.5% and 5% of an operator’s user base when averaged across its eight customers. While this is far from a sizeable segment of the total customer base, operators are clearly clutching at straws as they try to turn the tide. Following partnerships with tier 1 operators across Asia, Gamestream is looking to the European market as its next area for growth, bundling its service with French telco TV platform provider Netgem as a nifty means of expanding…