The market for video quality of experience (QoE) – a term now loosely used to determine the adequacy of service to an end user – is set to hit $9.2 billion by 2028, according to a new report from Faultline’s sister research wing, Rethink TV. This 89% growth over the next five years will flatten off towards 2028, in the face of a 29% drop in pricing for vendors and an OTT video market entering maturity. Amid the unstoppable rise of OTT video, it is often forgotten that IP-delivered video still has a long way to go when it comes to catching up with the reliability of pay TV. OTT video services have usurped pay TV when it comes to…