In a world where adoption of new codecs runs at a snail’s pace, Streaming Media Connect’s opening address aimed to establish what factors publishers considered when they deploy a new codec, and what the actual savings and costs of bringing advanced codecs into service are. A good palate cleanser to establish where the codec world is compared to where some may fantasize it could be, was the mention, prompted by an audience question, of the use of AI-based tools for both current and future codecs. When an audience member asked the panel what their thoughts were on the next generation ECM codec, the Enhanced Compression Model slated to be H.267, no one knew what the question was referring to.…