The end user is always right. The end user has no loyalty either, a very low attention span and virtually no tolerance for mistakes, privileged with access to more media and services that could ever be consumed in a lifetime. That is an undeniable reality for video content platforms – a message voiced ad nauseam at every conference panel addressing consumer behavior and churn. This is also the pre-requisite to any Faultline coverage of Media Distillery, the Dutch UX video analysis vendor best known for its now four-year-old EPG (Electronic Programming Guide) Correction Distillery product. The offering uses AI to track the exact beginning and end of programs, which frequently do not correspond to the time markers allocated to them…