As advertising technology is dragged into the 21st century, the flashy capabilities of granular targeting and cross-platform measurement take time to filter down to all levels of the industry. Ad management platform AdCellerant is looking to bring these advancements to small-time advertisers, launching its new Addressable Streaming TV measurement tool to offer foot-traffic attribution for large-screen viewing. It is worth clarifying that, in this context, ‘addressable’ does not mean dynamically inserted ads across linear pay TV services, but rather any video ad spot that can be purchased. Speaking to Faultline this week, the company’s CRO, Melissa Sheehan, says that one investment group looking to target homeowners interested in selling their properties saw a 55-fold increase on ROI for their ad…