It was expected that generative AI (genAI) would hang in the air at IBC 2023. Fortunately, it was not a thick smog. There were more than a few remarks from vendors about how they resented having to dance to the tune of the latest trend, kitting out their offerings with a few artificially generated bells and whistles just to generate extra footfall. This was certainly the case at the ContentWise stand, where Renato Bonomini, VP of Sales Engineering, cut a figure of someone sick to the bone of being asked about the company’s genAI abilities. Nevertheless, Bonomini boasts that the content recommendations vendor first employed genAI years ago for a client in the fashion industry, extracting key descriptors for the…