One particular company active in generative AI hype caught Faultline’s eye before IBC opened its doors, and arriving at the industry event we were able to judge first-hand whether French media asset manager Newsbridge is really breaking new ground. At the conference, Newsbridge was fully launching its MXT-1 generative and multimodal artificial intelligence technology (in beta since NAB) that “gives eyes to a large language model (LLM),” Newsbridge’s CEO Philippe Petitpont explained. Contrary to text, videos are not searchable by an LLM; their content cannot be indexed. That creates somewhat of an issue in locating relevant clips in the large libraries of video content some organizations have. In Newsbridge’s case—like its name suggests—this applies notably to video news media companies.…