On more than one occasion at IBC 2023, the extent of a company’s sustainability efforts were simply to list inconsequential ESG (environmental, social, and corporate governance) actions with little impact on the industry outside of stuffing a nice little report or company webpage. Many an actor in the sustainability space has told Faultline that green initiatives are not decisions antithetical to business objectives, but quite the contrary key to unlocking a seat in what the video delivery industry of the future will be. One player trying to enact that shift is Swedish SaaS TV platform provider Accedo, through the creation of a sustainability marketplace, targeted for completion in 2025. We have been bullish about Accedo’s sustainability marketplace since the company…