In the margins of an IMAX press briefing at IBC 2023, several executives—some formerly belonging to SSIMwave—still had the customer list omerta muscle memory, forgetting what happened the day that the Canadian perceptual quality specialist was acquired by IMAX. With Disney and Marvel movies littered throughout the presentation, the team was visibly uneasy at the mention of the House of the Mouse as a customer using Stream Smart, IMAX’s new product launched at IBC 2023. “I forgot Disney was a public customer,” one of them let out. Faultline noted when IMAX forked out $21 million for its SSIMwave purchase that its customer NDAs had been burned off, officially unveiling Disney, Paramount Global, and WBD as part of its clientele. The…