With estimates ranging anywhere from $10 billion to $16 billion for the total advertising spend tied to the ongoing 2024 Presidential election race, connected TV is set to take a larger chunk of this than ever before, finally shunting linear TV down the pecking order. Advertisers have long been fed up with the spray-and-pray strategies needed for linear TV advertising, and they do not want to give up the emotional power that a large screen offers. CTV offers the perfect compromise, and with ad tech vendors now flooding in to capitalize on political ad spend, the contest to The White House will turn the US advertising market on its head. Ad Impact estimates that $10.2 billion is set to be…