At a 2024 NAB Show where cost savings were a prime concern, numerous vendors were more than happy to eat AWS costs for hosting their services. Many reiterated the consensus from last year’s IBC that hybrid deployments to accommodate cloud and on-prem workflows are hot right now, while some pushed the need for a hybrid cloud service between public and private cloud offerings. No one denied the need for some tasks to remain on-prem, like 24/7 channels, or latency sensitive workflows, while the likes of VoD, cloud DVR, or occasional pop-up efforts are easier to spin up in the cloud. Laurent Roul, Director of Product Marketing and Communications for Enensys, recognizes that CPU and egress costs for AWS can…