Representatives from Philips reached out to Faultline to contest one sentence in our NAB 2024 coverage: “Looking at the competition, Advanced HDR by Technicolor is behind”—used in the context of a lack of TV set support. Philips—once one of the largest consumer electronics manufacturers in the world but now focused more on health technology—developed Advanced HDR in coordination with Technicolor and InterDigital. A good portion of our conversation with Philips’ Business Development Director for HDR, Rick Dumont, and Senior Standardization Officer, Frank Kamperman, centered on this lack of hardware support for the resolution-enhancing technology compared to other HDR formats. Only Hisense, inclusive to all the HDR flavors, supports Advanced HDR on its TV sets, after LG dropped the standard in…